Services Marketing: Managing the Service Value Chain (Repost)

ISBN: 0273681575

Category: Business

Tag: Economics and Finances


Posted on 2013-04-20. By anonymous.

Description


Manfred Bruhn, Dominck Georgi, "Services Marketing: Managing the Service Value Chain"
English | 2006 | ISBN: 0273681575 | 538 pages | PDF | 5 MB

Services Marketing: Managing the Service Value Chain 1st edition argues that all service management efforts are aimed to enhance value in order to improve the bottom line. Written from a European perspective, the book demonstrates that through strategic orientation and innovation, the firm and shareholder will reap the benefits. Geared towards final year marketing students, the book is also useful for postgraduate students and for practitioners who work, or wish to specialise in the area of services management and marketing.

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